GRAND OPENING MARKETING STRATEGY
Target Market
In the Kansas City area, our average age of a person getting married is 26.5. With that in mind, our target market will focus on individuals between the ages of 21-35.
To encourage our potential clients in our target market, we are placing marketing materials for the event in popular areas where they tend to shop, eat, and play. Flyers will be placed in several locations in the Crossroad District, Plaza, Brookside, and Westport areas. Flyers will also be placed in dog parks, due to our partnership special occasion fundraiser we will be doing at the grand opening.
Social media will also be used to promote more information to the community and a larger audience. Information on the event will be posted on Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter. We will also be creating a Snapchat Geofilter for the event; which has been a popular trend in Kansas City for events.
It is important that we create a grand opening that is appealing to potential clients by factoring in the best location, food, signature drinks, and local music for our attendees. Every aspect of the event will cater to the target market's thrill for an exciting Saturday night evening in Kansas City.
With the local trends in Kansas and Missouri being somewhat similar, the event will be semi-formal. We chose an indoor/outdoor venue to accommodate the target market's love of the outdoors at night. Due to the heat of the summer, we wanted guests to be able to enjoy air conditioning indoors as well so it was important to find an indoor/outdoor location.
The local vendors were chosen for the grand opening based on their experience and quality. Each will provide the newly engaged couples with tips and sertvice options to help accomodate their special day. It is important that we invite specific preferred local vendors for our clients because they technically represent our company.
Brand Image
Our brand message is to provide our clients with a signature event with innovative design concepts that exceed expectations. Lovestruck Event Planning strives to perfect and consider every detail of an event, no matter how small. Our attention to detail is what we believe, makes us stand out from the rest.
We intend to make our brand message memorable at our grand opening by creating the ultimate experience to for newly engaged couples. We believe if we can make them feel special and confident at the grand opening, we are positive we can make them feel even more special on their special day.
Completly and perfectly and incandescently happy
Social Media Impact
I am eager to announce the launch of Lovestruck Event Planning, a family business, within the next two years in Kansas City! My sister-in-law and I are currently finishing up the LWPI course, applying for the Master Class, and attending various seminars and conferences in the Midwest before we officially open the company. We are currently working hard on coordinating and designing several events to build our experience and portfolio in the mean time as well.
I have really enjoyed the last project and feel it has allowed me to gain the confidence I need to start my company successfully. Implementing all the information I have gathered while taking the LWPI course and incorpirating into this last project has really made me excited. I can tell a huge difference between Project 1 and Project 3, by the content and type of information I use. It is very rewarding to visually see the progress I made throughout this course. I am looking forward to continue my experience and education with wedding and event planning.
MARKETING MATERIALS AT GRAND OPENING
Before
Marketing materials before the event will focus on introducing the community, local vendors, and newly engaged couples to our services.
Lovestruck Event Planning will post a community flyer in popular Kansas City areas where the target audience tends to shop, eat, and play. This includes the areas of the Crossroad District, Plaza, Brookside, and Westport.
Lovestruck Event Planning will be partnering with a local no-kill shelter, Wayside Waifs for the grand opening. With that in mind, the Philanthropy Flyer will strategically be placed in pet boutiques, stores, shelters, and popular dog parks in the area.
Social Media will be the primary source for our marketing materials before the grand opening. We will post information about the event on Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter.
Invitations will be sent out to potential clients, vendors, and radio shows in the area. The invitations should represent our brand of quality service and results.
During
Marketing materials during the event will encourage attendees to communicate and get to know Kansas City's local vendors.
When the couple/guest arrive, they will receive a complimentary tote bag with a notebook, and a custom pen, and welcome folder with the Lovestruck Event Planning logo.
The folder will have a welcome letter, handouts on packages and services, and a bride and groom timeline. They will also receive a Vendor Sticker Sheet.
The Vendor Sticker Sheet will be a great activity to entice guests to talk with the vendors.
In order to be eligible for the raffle prize of $400 OFF ANY LOVESTRUCK EVENT PLANNING package or service, they must talk and collect 10 stickers from vendors on their Vendor Sticker Sheet.
There will also be keys hidden around the venue. We are using keys in a silent scavenger hunt as a signature touch to our grand opening. Each key will have vendor tag with a special discount coupon.
After
Marketing materials after the event will reiterate who we are and what we can offer at Lovestruck Event Planning.
Lovestruck Event Planning has partnered with Wayside Waifs to create a special occasion fundraiser to reach $500.00 to help with animal care at a no-kill animal shelter in Kansas City.
For every $5.00 an individual donates at the event, their names will be put into a raffle for a romantic getaway for two in the Towering Pines Treehouse in the Hidden Forest at Treehouse Cottages in Eureka Springs, Arkansas. This will be our biggest raffle prize for the event.
A gift bag will be given out to each couple/guest at the end and will include coupons, our business assets, and two personalized wine glasses.
The three different coupons that will randomly be in gift bags to show our appreciation for the guests' attendance will be:
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Free Wedding Day Itinerary
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25% Off Any Package or Service
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40% Off Any Package or Service
The business assets will be our:
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Bridal Form
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Bridal Questionnaire
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Brochure
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Business Card
Each guest and vendor will receive a handwritten note from Lovestruck Event Planning within the next week after the grand opening.